To innovate is to design meaning in a changing world

I believe brands, products and technologies are 'ideas, experienced' and that design creates the experiences of these ideas. My work focuses on guiding teams to crystallize meaningful insights, define compelling ideas and design experiences that drive possibility and business growth. As our world becomes ever more 'phygital', I look forward to innovating experiences that communicate in more languages our senses speak — visual, verbal, olfactive, sonic, haptic, gustatory and gestural.