Fiona ATZLER

Fiona ATZLER Fiona ATZLER Fiona ATZLER
About
Work
Why

Fiona ATZLER

Fiona ATZLER Fiona ATZLER Fiona ATZLER
About
Work
Why
More
  • About
  • Work
  • Why
  • About
  • Work
  • Why

Strategic Design and Brand Innovation Leader

Strategic Design and Brand Innovation Leader Strategic Design and Brand Innovation Leader Strategic Design and Brand Innovation Leader

Passionate about culture, science and technology and creating value through brand and design.

Leads innovation through the human lens by framing strategic opportunity, envisioning desired experience and guiding multi-disciplinary teams to design products and brands that serve the changing needs of people. Extensive experience in shaping strategies, concepts and stories that bring transformational change to iconic, global companies, including Johnson & Johnson, Nestle and Nike. Partners with business leaders, bringing creative and forward-thinking solutions to diverse challenges. Collaborates with AI technologies and diverse humans to advance inclusive experiences.

How I lead

Tangible Strategy

Collaborative Leadership

Innovative Thinking

As a fan of simplicity, I turn complex challenges into clear articulations of strategic opportunity in the form of concepts, frameworks and briefs that 'paint a picture' of new futures.

Innovative Thinking

Collaborative Leadership

Innovative Thinking

Adding foresight to insight, I stay curious about trends in culture, science, technology to inspire new thinking that drives business and society forward.

Collaborative Leadership

Collaborative Leadership

Collaborative Leadership

Applying human-centricity to everything I do, I instill an inclusive culture of curiosity, partnership and learning to achieve effective outcomes and help people grow.

Innovation Strategy | Design Strategy | Brand Strategy | Insight, Trends and Foresight | Vision and Concept | Storytelling | People Leadership | Change Making | Writing and Speaking | Workshops

As a former employee and partner to Fortune 500 companies, their design studios, accelerators and start-up-like spin-offs — and with experience as a business leader, consultant and entrepreneur — I bring a positive, 'can do' mindset and authentic relationship building skills to any organization.

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